Someone has concern that people can steal your personal data when you use RFID tags. This is not really true, as most bands are passive, which means they don't actually store any data, all the data is in the system the event is using. But, the perception is always there.
Whilst UHF rfid reader multiple tags have come down in price, it still requires a budget that many festivals cannot afford right now. From my work within the industry, it is clear to see that festivals are really struggling for several reasons:
a) Festival goers are becoming more demanding when it comes to where they'll spend their money. Often it requires just the right selection of performers, and this is very hard to predict for organizers.
b) There are simply so many festivals to choose from now. Not many festival goers can attend 4-5 events, plus all the extra costs associated with travel, food, drink and merchandise.
For the average festival to simply and effectively identify their patrons, the sudden jump to RFID, is a big one and not a decision that is taken lightly. It represents money that could be spent on additional marketing, booking more acts or simply to cover existing costs.
Most people are surprised to learn that RFID can actually do a large amount. It's all in the system/software/application used, not the tags. When used primarily as an access control tool or where all that is needed is for the RFID to be 'read' as a unique ID. Yes, they are trickier to scan, yes, they can potentially be replicated and yes, RFID makes cashless transactions easier, also for basic access control. Plus, you can find a producer that maker RFID cheaper than others and making your business more worth it.
There have been complaints about rfid reader and tag going down. What happens at the gate, or at the bar, when systems go down and patrons can no longer access the event or buy a drink. Carnage is what happens! Systems involved with RFID are as stable as other systems we use in everyday life, but there is always the risk of them crashing and leaving you high and dry as an event organizer. So find a manufacture that gives you stability quality become very important.
If an event can take advantage of the opportunities available from sponsors, social media and others to generate the funds necessary to implement an RFID solution, then yes, it is a potentially time saving, revenue generating tool that many events will look to utilize. Collecting data from your patrons to use for future campaigns also represents excellent value - what do they like, what don't they like etc.
But, go easy on the commercial elements of the new system. The last thing patrons want is 50 scan stations to enter a draw for a car, a bike, a holiday, a horse or whatever your sponsors want to sell. Use it intelligently and it can be a great tool.
At the same time, focuses on what your goals are. RFID is a tremendous asset to the event industry, and the identification industry, but not every event can afford it, or feel the need to use it.
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